Background
Founded in 1946, Farrow & Ball is a global success. They’ve been perfecting the art of paint for over 75 years, bringing delight to decorating and transforming homes around the world with quality finishes and richer colours.
A traditional retailer in a digital world, Farrow & Ball engaged Oxford Digital/The Oxford Magazine to help share their passion for creating beautiful spaces and inspire our audience to start their own projects while strengthening the personal touch they are renowned for.
Our approach
We began with a discovery phase involving competitor audits and peer reviews to establish a direction of travel. We then developed and launched a Minimum Viable Product (MVP) within six weeks, followed by work to test and optimise the site architecture.
All the while, we worked with the relevant authorities to gain the credentials required to establish The Oxford Magazine as a bonafide press/media outlet and to develop social media partnerships to support content amplification.
The results
The evergreen piece ranks favourably on all search engines and resonates with our target audience – driving a constant and consistent stream of customers to the Farrow & Ball website, where further conversion and sales metrics are tracked.
The piece of branded content also helps reinforce Farrow & Ball’s marketing approach of developing avenues to connect with influencers who match their brand values and have influence over their target audience.
