British Airways set out to upgrade their website home page and selling experience to ensure ba.com is a fully mobile optimised website i.e. customers can see the same information and offers however they choose to visit the site - desktop, mobile phone or tablet.
When it comes to full mobile experience - we know that how things work is just as important as how they look. We supported the management team with market-led analysis on how features should function and look. We then helped to put together a business case for the website upgrade project with clearly articulated costs and benefits.
BA has launched the fresh new home page and booking experience that is now fully optimised for mobile phones and tablets. A new design that makes it easier for customers to find the information they need, plan their next trip and manage their bookings. We think it looks the part.