The Oxford Magazine: From zero to 1 million annual page views in 24 months


The Oxford Magazine is a digital magazine curated for people who live, work and play in Oxford and across Oxfordshire.

Publishing culturally relevant news, stories and events about local lifestyle, society and businesses, it provides a unique perspective on living, working and loving life in Oxford and the many towns and villages across the Oxfordshire countryside.

Oxford Digital Portfolio: The Oxford Magazine

Our approach

We began with a discovery phase involving competitor audits and peer reviews to establish a direction of travel. We then developed and launched a Minimum Viable Product (MVP) within six weeks, followed by work to test and optimise the site architecture.

All the while, we worked with the relevant authorities to gain the credentials required to establish The Oxford Magazine as a bonafide press/media outlet and to develop social media partnerships to support content amplification.

The results

The magazine’s matchless authority gives readers insight into the best things to do in Oxford and across Oxfordshire. Plus, there’s an indispensable directory with 100s of handpicked local businesses and services.

The Oxford Magazine website enjoys a constant stream of traffic, with over 1 million page views in the last 12 months. The website’s design and architecture allow for an array of disparate information to be presented in an engaging and compelling manner.