SEO & Digital Marketing
Optimising your website to attract visitors.
At Oxford Digital, we set up your website with a good amount of content and metadata so you’ll have the basics covered.
Where more effort is required to optimise and promote your website, then we can tailor make packages to suit your objectives and budgets.
How we help clients
Discovering the expected and uncovering the unexpected.
Google has over 200 factors that are actively analysed to assess the quality of your website. We are happy to analyse your website and to recommend a diverse SEO strategy that looks at both on-site and off-site ranking factors – so you’re not putting all your eggs into one basket.
Paid Search or Pay Per Click (PPC)
From Google Adwords to Bing and social ads, we focus on delivering ROI.
Paid search is where you invest in advertisements that appear alongside organic search results. From research and initial set-up through to ongoing monitoring and continuous optimisation, we’ll help you get the most out of your investment by making sure that your ads are only shown to the right people, at the right time, and at the right price.
Clever use of content to generate awareness for your brand and business.
Whatever goals you have in mind - whether thats sales leads, site visits, generating backlinks - we'll use a blend of behavioural data, market analysis and sheer creativity to generate content that engages your target audiences in the right place at the right time.
Conversations with the right people on the right platforms.
Social media is all about conversations. Our content-driven social media campaigns are all about connecting you to the people you really want to have conversations with. We'll use insightful research and analysis to discover where your they go, what they read, and how they talk, so we can deliver content that they will engage with.
Delivering the right message to the right inbox.
Email marketing has the potential to deliver brillian results is done properly - and that's what we'll help you do. We'll help you build responsive email templates that work on desktop and mobile, craft engaging content that inspires action, help you clean and segment your data, and analyse metrics to improve future performance.
Targeted advertisements to encourage further engagement.
Remarketing and retargeting involves displaying a targeted advert to a user who has already visited your site. It is a great tool for encouraging further interaction.
Request a quote
To help us respond to your request quickly and efficiently, please provide the following information in your project brief.
- Website goal or objective
- Users or target audience
- Design considerations
- Success criteria
If you’d like a more detailed and comprehensive guide to writing a WordPress brief, we have an excellent one here: How to write a WordPress project brief
Top questions about SEO & digital marketing
What is SEO - Search Engine Optimisation?
Having a website is not much good if nobody knows it exists. Search Engine Optimisation (SEO) is the art of getting your website to rank highly on the results page when your target audience searches in Google, Bing and other search engines.
Is SEO important for my website?
SEO is not so important if your business is based solely on word-of-mouth referrals, but if you’re looking to attract your target audiences via search results in Google, Bing and other search engines, then SEO is crucial.
What SEO strategies do you utilise?
If you’ll like you know more about the SEO strategies we adopt, take a look at our blog where we discuss best practice SEO strategies including keyword & competitor research, title tag and meta description generation, link-building, copywriting, content marketing, and much more.
If all goes well, WordPress 5.0 with “Gutenberg” will be officially released on 19 November 2018.
Using design principles to organise and prioritise how content is viewed on your website pages.
Choosing a WordPress developer is an important decision. Get it wrong, and you risk hurting your business.